Amazon Offers AI Shopping Tool to Retailers
Amazon Web Services Offers AI Shopping Assistant to Retailers
Amazon Web Services (AWS) is now offering its agentic AI shopping tool to retail brands. The Agentic Shopping Assistant helps retailers build their own AI-powered shopping experiences.
Built on Alexa for Shopping's Success
Amazon stated that its Alexa for Shopping assistant drove nearly $12 billion in incremental sales in 2025 alone. The new tool enables retailers to increase purchase likelihood; customers are more than three times as likely to make a purchase using an AI assistant compared to traditional keyword search bars.
Ready in 60 Days
AWS said the tool allows retailers to launch their own AI assistants in about 60 days, rather than building from scratch. Fashion brand Kate Spade is among the first retailers to use the tool.
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