Salesforce Unveils AI Monetization Strategy
Salesforce Unveils AI Monetization Strategy
Salesforce is implementing multiple strategies to generate more revenue from its AI products. Chief Revenue Officer Miguel Milano told analysts that the company is upgrading existing customers to premium-level subscriptions and identifying potential customers showing interest in the products.
Flex Credits and AI Chatbots
According to Milano, one of the biggest drivers is Salesforce's products that help other companies build their own AI chatbots. Salesforce sells flex credits, where companies buy credits that are spent each time a user engages with their chatbots. Milano noted that six out of Salesforce's top 10 deals included flex credits.
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